The renowned scientist, Charles Darwin, once wrote a book called "The Origin Of Species". This book describes natural selection, the process of changing over time by which different species can evolve. In effect, he describes the history of every species, in one book- generalized.
I'm sure you know all this. But what you may not have thought about is that there are other things, besides species, that follow a general pattern of evolution. Like handbags, for instance. Or more precisely, the companies that design them. I think that every handbag designer follows a very simple patter of life, and that's what I'm here to present. So take a look, and think about it.
Begin with a dream. Most of the major labels, such as Chloe, Fendi, or Krizia began with a single woman opening a shop. Of course, not every major label begins this way. Gucci, for example, began with a man opening a shop. Sometimes they sell clothing, sometimes not, but inevitably the founder discovers a sense of fashion.
In short order, the soon-to-be-famous designer begins showing their work, opening a shop and displaying their designs to the world. Sometimes they get married, sometimes not, but in either case this opening is only the beginning. Strong persistence and a good head for business lead to a rapid rise.
Although they may struggle in the beginning, as Guess did to get their jeans in stock, or are as instantly successful as Ralph Laurens ties, as soon as the public discovers their unique and stunning fashion they very quickly become famous. The founder of the company lives to see their brand recognized internationally, and very soon decides to expand.
This is where the handbag arises. The label, having now reached some degree of renown, begins to expand... perfumes are created, new fashions conceived, and they begin to sell handbags. Each label develops a distinctive look, to match their previous clothing design, and their handbags enter shops.
Whatever style you particularly favour, be it the elegance of Prada or the class of Diego Rocha, you can hardly argue that they are very different, and convey a unique impression. Everyone needs to wear clothes, but handbags are optional, and so are open for whatever incredible inventiveness the artist can devise.
Eventually, the founder of the label passes away, and control of the company goes to their children. Sometimes, as did Aldo and Rudolfo Gucci, they fight for control. In other cases, like the descendants of Adele Fendi, they cooperate and work together. Whatever happens, the label itself always stays within the family, and they watch as sales soar.
Finally, the meteoric rise to the top slows to a halt, with numerous awards and international recognition. The label is now famous, and the creative genius of the founder has been recognizes and continued. Look, for example, at Roberto Cavalli - can any other designer claim near his success?
This brings me to the end of my article, and my general description of the evolution of the labels behind the handbags. I hope I've entertained you, and possible even educated you slightly, but in any case I leave you with a question to ponder- is there anything else, that follows a similarly general pattern?
